Our Invisible Urmston mini series continues and this time we chat to Rachel Arthur from Manchester Brownie Box.
Rachel spent the recent lockdown perfecting her secret brownie recipe and now bakes brownies and blondies for collection, bike delivery and postal orders all over the UK. She originally learnt to bake with her nan as a child and has always baked for friends and family. During lockdown, she worked on perfecting her brownie recipe and experimented with home delivery by posting them to friends in Leeds that it wasn’t possible to visit and her fledgling business grew from there. Her initial aim was to bake and despatch nine boxes each week, but she has continually sold out and has now left her job to bake full time.
What is your point of difference?
“My brownies are really good. I have spent love and time perfecting the recipe and really care about my products and my customers. I love being part of people’s special occasions and spend hours writing hand written notes to go in each box. I have continued to bake in small batches – just nine brownies at a time – to make sure that my product is perfect.”
What were your last three local projects?
“Providing brownies for new home owners with Vital Space; we provide boxes of four brownies for each home move that completes which is a lovely gift from the team there. It was so nice when they approached me as they wanted to work with a local baker and I was so pleased to work with them. I also bake for Sarah’s Yard which I love doing as it’s an excuse to have a look around her lovely shop each time I drop off the brownies for her. By working with Urmston bike delivery service, I am also providing boxes of brownies to local people directly to their door. I love getting orders for special occasions from people living far away who have friends or relatives in Urmston and they get brownies delivered to them – it’s lovely being that point of connection for someone.”
What do you like most about living and working in Urmston?
“Our great community of other small local makers and bakers. Every single person has been so supportive and lovely and we call help each other out.”
What are your favourite Urmston businesses?
“We love to have a glass of wine or three on a Friday in Kelder, Brunch in Kin is always fantastic and the market hall for lovely butchers, Sarah’s Yard for everything edible, Martins for potato cakes, Flour and Soul sourdough is dreamy, Clover Club cocktails are to die for and Bee Happy grazing does the best grazing platters. I also got an amazing sourdough kit to try myself from Sourco. Too many amazing places and people to name them all!”
If you’ve not yet tried Rachel’s brownies and are seriously tempted, get in touch with her via her website and social media channels.
@manchesterbrowniebox on Facebook and Instagram